Pestle Analysis of Mcdonalds free essay sample

PESTLE ANALYSIS McDonald ¶s Presented byDHIRAJ KUMAR 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0 1 3 4 0 1 2 3 4 PESTLE ANALYSIS P Political E Economic S  ± Social / Cultural T Technological L Legal E Environmental 0 1 2 3 4 0 1 2 3 4 ? Industry ? Founded ? ? ? ? ? ? ? Leading Restaurants Chain May 15, 1940 in California; McDonalds Corp. We will write a custom essay sample on Pestle Analysis of Mcdonalds or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Founder Richard and Maurice McDonald Headquarters Oak Brook, Illinois, U. S. No. f locations 32,000+ worldwide Area served Worldwide Products Fast food Revenue Increase US$ 24. 075 billion (2010) Employees 400,000 ( 2010) McDonalds. com ;; 1 ;; 2 ;; 3 ;; 4 ;; ? Website ;; 0 POLITICAL FACTORS ? It ¶s International operation is highly affected due to individual countries policies enforced by it ¶s government. ? United State and Europe are highly concentrated on health implications on eating fast food. ? Licensing for it ¶s restaurants. ;; 0 ;; 1 ;; 2 ;; 3 ;; 4 ;; ECONOMIC FACTORS ? Recession ? Fluctuation in the rate of Raw Materials ? Taxes levid by the government ;; 0 ;; 1 ;; 2 ;; 3 ;; 4 ;; SOCIAL OR CULTURAL FACTORS ? Established a good system in determining the need market. ? Concepts Used1. Consumer behavior product personality 2. purchasing decision ;; 0 ;; 1 ;; 2 ;; 3 ;; 4 ;; TECHNOLOGICAL FACTORS ? ? ? ? ? Television advertising Better inventory system Use of modern technology Use of better distribution chain Research And Development Department gt;; 0 ;; 1 ;; 2 ;; 3 ;; 4 ;; LEGAL FACTORS ? Muslim countries require their meat to conform to the Halal requirements of the law. ? European Union banned the use of genetically modified meat products in their food. ? Taxation policies, employment standards, and quality requirements ? Health Laws in European and United States. ;; 0 ;; 1 ;; 2 ;; 3 ;; 4 ;; ENVIRONMENTAL FACTORS ? Employ non-biodegradable substances for their drinks glasses and Styrofoam coffers for the meals. For which Hong Kong, United States combined against it. ;; 0 ;; 1 ;; 2 ;; 3 ;; 4 ;; CONCLUSION ? Due to globalization in the business operations of multinational companies individual organisations have greatly affected . ? To avoid it company needs flexibility in it ¶s operations. ;; 0 ;; 1 ;; 2 ;; 3 ;; 4 ;; ;; 0 ;; 1 ;; 2 ;; 3 ;; 4 ;; ;; 0 ;; 1 ;; 2 ;; 3 ;; 4 ;;